Crafting the voice behind every good story.
Copywriter, editor, storyteller, listener, and talker.
Hi, I’m Daniela
and I've always got a story to tell.
While I love good conversation over filthy martinis (or Diet Cokes topped with a squeeze of lemon), I've transformed my ability to capture an audience and engage with listeners through the art of writing.
My writing journey began with scribbled-in journals, a glittery purple gel pen gliding across blue-lined composition paper. Eventually, with a few milestone moments in between, I received my Bachelors Degree in Creative Writing in New York City at Eugene Lang College of Liberal Arts, The New School.
My experience spans editorial in the publishing industry, digital marketing and in-person engagement in the world of philanthropy, and currently sits at the center of rigorous copywriting at Tito's Handmade Vodka. Day to day, I share the story of the brand through national campaigns on and offline, website-ready articles and quick pitches for word-of-mouth marketing, a strong voice in social media, and a newly released cocktail book; components that make me a key player in the overall strategy of how we reach our ever-growing fan base and maintain our place as the number one spirit in the country.
Sound interesting? Like something you need for your brand? Have your own story to tell, but don’t know how to get that first word on paper?
The gel pen’s been retired for a few decades now, but crafting strong, enticing, worthwhile, and often funny (if that’s what you’re going for) copy is still at the core of my writing. Let’s connect and get your story out into the world, one word at a time.
Ready to explore more?
Let’s Connect
Whether you have a project in mind or are simply interested in learning more about working together, just fill out the form below to get started.